What are missed calls costing your business?
Most businesses never measure this, because the caller who hangs up never appears in any report. Put your own numbers in and see the annual figure, then how much of it is realistically recoverable.
How this is calculated
Monthly calls are your weekly figure × 4.33. Missed calls are that number × your unanswered rate. Lost revenue is missed calls × your conversion rate × your average customer value. Recoverable revenue applies the recovery share on top.
The industry presets are mid-range starting figures, not benchmarks. They exist so the sliders start somewhere sensible. The output is only as reliable as the numbers you put in, so replace them with your own wherever you know them.
The recovery share defaults to 70% rather than 100% deliberately. A voice agent picks up every call, but a proportion of callers will still want a person, and some enquiries genuinely need one. Treating recovery as total would overstate the case.
Related reading
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