Sysevo

5 platforms · official sources

CRM and marketing platforms compared

All-in-one CRM and marketing platforms bring contacts, pipelines, email, texting and payments together. AI calling is increasingly part of the pitch, but it is often an add-on or billed from a usage wallet. This page sets each provider's published prices, billing model and features side by side, with Sysevo for reference.

Side by side

Prices and features at a glance.

“Small team” is three people using 450 AI voice minutes a month, priced on each provider's lowest published plan that fits. A plus sign means some charges are not published.

CRM and marketing platforms compared with Sysevo
PlatformStarts atHow you payAI answers callsBuilt-in CRMSmall team / month
Sysevo$29 / moFlat monthly plan with voice minutes includedIncludedFrom Connect$169 (Scale)
GoHighLevel$97 / moFlat monthly platform fee per agency account (sub-account limits vary by plan), plus per-sub-account AI…Paid add-onIncluded$168–$222.25 +
Macro$40 / mo per seatPer seat per monthNot listedIncluded$0 +
Keap$320 / moSingle all-inclusive platform plan priced by number of contacts, with 2 user licenses included and extra users per seatNot listedIncluded$359 +
Thryv$99 / moPer product 'center' monthly subscription, with user counts set by planIncludedIncluded$185 +
HoneyBook$36 / moPer account subscription in three tiers (team members included vary by tier), plus payment processing fees per…Not listedIncluded$129 +

Buyer's checklist

What to check before you choose.

  1. Find out how AI calling is sold

    Check whether AI answering is included, a separate add-on, or usage billed from a prepaid wallet, and price it at your call volume.

  2. Count users and contacts

    Per-user and per-contact pricing grows with your team and list. Price the plan you will need next year, not just today.

  3. Look for usage wallets

    Phone, SMS and email usage is frequently billed separately. Add those charges to the subscription for a true monthly figure.

  4. Ask about onboarding fees

    Some platforms charge one-off onboarding or implementation fees. Include them in your first-year cost.

  5. Check what you would rebuild

    Pipelines, automations and templates rarely move between platforms automatically. Estimate the switching work before you commit.

The platforms

Each platform in brief.

GoHighLevel

$97 / mo · Flat monthly platform fee per agency account (sub-account…

HighLevel is an all-in-one sales and marketing platform covering CRM and pipelines, funnels and websites, email and SMS marketing, calling, booking calendars, reputation management and AI agents, with sub-accounts for each business or client.

  • Very broad all-in-one toolset — CRM, funnels/websites, email and SMS, calendars, reputation, social, courses, communities and payments — with unlimited contacts and users on every plan. Source
  • Built for agencies: unlimited sub-accounts from $297/month, white-label desktop app, and SaaS mode on the $497 plan to resell the platform and rebill usage with markup. Source

Macro

$40 / mo per seat · Per seat per month

Macro is an open-source (AGPLv3) unified workspace combining email, chat, documents, tasks, calls, CRM and booking links, with AI agents that work across that workspace context; offered as a hosted service or self-hosted.

  • Genuinely unified workspace — email, chat, docs, tasks, calls, CRM and booking links in one tab with one search and linked work. Source
  • Agent-native design: agents use team-level memory and workspace context to draft replies, create tasks and update CRM records, with MCP access for external AI clients. Source

Keap

$320 / mo · Single all-inclusive platform plan priced by number of…

Keap (a Thryv, Inc. brand) is a small-business CRM and automation platform combining contact management, email and text marketing, sales pipeline, quotes, invoices and payments, appointments and a library of proven automations, sold as one all-inclusive plan.

  • One all-inclusive plan — no feature-gated tiers — covering CRM, email and text marketing, pipeline, quotes, invoices, payments and scheduling. Source
  • Mature automation depth: a library of proven marketing, sales, service and operations automations plus AI Automation and Content Assistants. Source

Thryv

$99 / mo · Per product 'center' monthly subscription, with user counts…

Thryv sells small-business software in 'centers': Marketing Center (listings, reputation, social, AI website and SEO tools), Business Center (CRM, scheduling, estimates, invoices, payments, client portal), Command Center (unified inbox, calls and team chat) and Reporting and Workforce Centers, plus paid 'Boosts' marketing services.

  • Strong local-marketing coverage: listings on 60+ directories, Yelp, Nextdoor, Google Business Profile analytics, competitor ranking and trackable numbers. Source
  • Reputation and social tooling with AI assists — AI review response, CaptionAI and ImageAI for social content, post calendar. Source

HoneyBook

$36 / mo · Per account subscription in three tiers (team members…

HoneyBook makes AI-powered client relationship software covering lead capture, proposals, contracts with e-signatures, invoicing and payments, scheduling, automations, a client portal and business finance tools.

  • Polished client experience: interactive proposals where clients book, sign and pay in one file, plus a branded client portal. Source
  • Comprehensive payments tooling (autopay, payment plans, late fees, tipping, Apple/Google Pay, in-house fraud monitoring and dispute help), and the page says there are no international or premium-card-brand fees. Source

Questions

CRM and marketing platforms: common questions.

How much do CRM and marketing platforms cost?

Published starting prices: GoHighLevel $97 / mo; Macro $40 / mo per seat; Keap $320 / mo; Thryv $99 / mo; HoneyBook $36 / mo. For a three-person team using 450 AI minutes a month, the published price components run from $0 (Macro) to $359 (Keap), before any charges a provider does not publish. Sysevo Scale is $169 a month for the same workload, with 500 minutes included.

Which CRM and marketing platforms include a built-in CRM?

GoHighLevel, Macro, Keap, Thryv and HoneyBook list a built-in CRM or pipeline on their official pages. Sysevo includes a CRM from its Connect plan ($79 a month).

Which CRM and marketing platforms offer outbound AI calling?

GoHighLevel list outbound AI calling. Sysevo includes outbound AI calling campaigns from Connect.

Which CRM and marketing platforms publish their prices?

GoHighLevel, Macro, Keap, Thryv and HoneyBook publish prices on their websites. Sysevo publishes five monthly plans from $29 to $399, with 100, 250, 500, 800, 1,250 voice minutes.

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Published by Sysevo, a competing provider. Provider details come from their official pages, checked on the dates shown on each comparison. Product names and trademarks belong to their owners.